VIDEO: Trailer for "Art and Copy"

 

August 19, 2009 - There's a well-known truism in the marketing business: Ads are like sausages. You never want to watch them being made. So it is with great fervor that we await the release of "Art and Copy," which delves into the messy business of advertisement, how they create and elicit desire for objects that we never really even knew we wanted. One of the campaigns highlighted in the movie is for the VOLKSWAGEN BEETLE, significant for its ad campaigns promoting its reliability and affordability; it became the first vehicle to break the production record of the FORD MODEL T. At least this was one vehicle that lived up to its marketing hype; because these cars were built with simplicity and durability in mind, we often see decades-old Beetles prowling the streets with as much gumption as ever. - Liz Kim

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